The Effect of Brand Activism on Consumer Loyalty: A Study of Social Movements. Scholar’s Digest : Journal of Commerce & Management , [S. l.], v. 1, n. 1, p. 1–11, 2024. Disponível em: https://scholarsdigest.net/index.php/sdjcm/article/view/41. Acesso em: 2 aug. 2025.