Vol. 1, No. 1, 2025

Articles

• The Effect of Brand Activism on Consumer Loyalty: A Study of Social Movements

  Deepankar Das (Author)

  1-11

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• Hybrid Work Models: Examining Employee Productivity and Satisfaction

  Dr. Amit Kumar (Author)

  12-27

  • PDF

• Navigating Consumer Behavior Post-COVID: Shifts in Purchasing Patterns

  Dr. Manjeet Singh (Author)

  28-39

  • PDF

• The Impact of Influencer Marketing on Brand Perception and Sales

  Dr. Rachna Jawa (Author)

  40-51

  • PDF

• Sustainable Supply Chain Management: Strategies for Reducing Carbon Footprint

  Himanshu Sharma (Author)

  52-64

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• Crisis Management in Business: Analyzing Corporate Responses to Global Challenges

  Manasvi Mathur (Author)

  65-74

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• Digital Payment Systems: Enhancing Consumer Trust and Adoption

  Ms. Saroj Joshi (Author)

  75-83

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• The Role of Emotional Intelligence in Leadership Effectiveness

  Preeti Kalraa (Author)

  84-93

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• Data-Driven Decision Making: Leveraging Big Data in Business Strategies

  Sanya Madan (Author)

  94-103

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• The Influence of Corporate Governance on Firm Performance: A Global Perspective

  Mintu (Author)

  104-119

  • PDF