Data-Driven Decision Making: Leveraging Big Data in Business Strategies

Abstract

In the contemporary business landscape, organizations are increasingly turning to data-driven decision making (DDDM) to enhance their strategies and operations. This research paper explores the concept of DDDM, the implications of big data in business, and the transformative effects on organizational performance. It discusses the advantages and challenges of implementing DDDM, supported by case studies and practical frameworks for successful integration. The findings indicate that while big data presents significant opportunities for organizations, they must navigate various challenges to fully leverage its potential.